“You ever notice how hair and nails aren’t gross until they’re off your body?”

Whether it’s r/BreadStapledtoTrees, r/CatsWithJobs or r/ShowerThoughts, there’s a subreddit about your interest - where you can geek out and you’re probably chatting with a Redditor who’s more passionate about the topic than you are. Welcome to Reddit. A place where you can truly ‘find your people’.

From broadcast to OOH, we created a global campaign FIND YOUR PEOPLE where we told stories of those whom the closest to them, didn’t get them. So they turned to Reddit to express their passions, connecting about what they’re into. In OOH, we further expressed this, showcasing how vast Reddit’s community really is.