VERIZON CONNECTIONS
We’re wired to connect. From a text message to a Facebook post, we’re constantly inventing new ways to understand each other. Verizon understands this need better than anyone. So how did we leverage Verizon’s most fundamental form of connection in a brand new way?
We reinvented the telephone conversation and created Connections. The podcast where people call each other.
We matched sets of Influencers with opposite lives to share one very interesting phone call. They called between two different locations in the Verizon network. The more remote the locations, the better. Seemingly polar opposite, each pair had something less obvious in common, a “connection” if you will. Seamless steady conversations demonstrated reliability of the network, while creating amazingly listenable content.
